Beyond Keywords: Why Generative Engine Optimization (GEO) Is Dominating Digital Marketing
For years, digital marketers treated Google’s SERP like prime real estate. You identified a high-volume keyword, wrote a comprehensive 2,500-word guide, peppered it with H2 tags, acquired backlinks, and waited for organic traffic to roll in. Today, the classic “10 blue links” interface is giving way to AI overviews, ChatGPT direct search, and conversational answer…
